Ad Campaigns

The Concept

Sasria was created in 1979 by the South African Government to assist the short term insurance industry to respond to the political, social and economic upheaval following the Soweto riots. Thirty-six years later, Sasria still provides the same kind of cover. This ad, which appeared in a specialist publication that celebrated Sasia’s 36th birthday, was created to remind the insurance industry that no matter how dramatic the changes have been in the country, Sasria is still their trusted partner.