SASRIA AIRPORT SCREENS

Ad Campaigns


The Concept


The majority of service delivery protests that have flared up throughout the country over the last few years are underreported in the media. Yet when all these incidents are counted the figures are shocking. This, we thought, made for a great opportunity to tell the Sasria story to a large number of business travellers. With The figures quoted in this ad were provided by the Commissioner of Police in a presentation to the Parliamentary Portfolio Committee.