TV Content


The Concept

Lower LSM folks – the unbanked, as there are referred to – don’t just dislike commercial banks, they are intimidated by them. This is a state of affairs that led us to come up with a concept of demonstrating the alternative methods the target market use to save their money. Using a large degree of creative license, named some of these alternatives, such as: “Mattress Bank”, “Shoe Bank” and, as was featured in this commercial, “Bra Bank”.