OPTV NEW BRAND DEVELOPMENT

Branding

The Concept


The client was proposing a new pay-tv channel that would give consumers more value as they would only pay for what they expressly wanted to see, and no more. Over and above a selection of free channels, people could buy bouquets of five channels in each of the genres that appealed to them the most. With choice being the crux of the proposition, the name, OPtv, and the graphic device that made for corporate CI design, demonstrated the proposition simply and elegantly.