Ad Campaigns

The Concept

Environmental regulations affect virtually every company is SA, yet the business community is sceptical of what they regard as ‘greeny-beany’ issues. The objective of this campaign for health and environmental management services firm, La Terra Earth Sciences was to challenge the prejudices head-on. And to do so with some thought-provoking insights that point out the simple truth that: Global warming is real; it’s happening now; and it is going to cost your company dearly.