DOC AIRPORT SCREENS

Ad Campaigns


The Concept


As they carry no sound, the several large screens at OR Tambo International must rely on the visual content only to tell the full story. This 30-second ad was part of a campaign for the Department of Communications that was designed to reinforce a more positive perception of the work being done by all national government departments. In other words, sell the “good news stories” that the majority of people are unaware of, in a simple but impactful way.