Ad Campaigns

The Concept

As they carry no sound, the several large screens at OR Tambo International must rely on the visual content only to tell the full story. This 30-second ad was part of a campaign for the Department of Communications that was designed to reinforce a more positive perception of the work being done by all national government departments. In other words, sell the “good news stories” that the majority of people are unaware of, in a simple but impactful way.